It’s now come to the point that we get out on average 225 a week,” Ulrich said. Chris Pizzello/Invision/APĪfter the line of Coach apparel came out, things blew up. Īnd the “worm” has since returned to official use and cemented its widespread adoration, at least among diehard space fans.Ĭhris Evans wearing a hat with the NASA "worm" logo at the MTV Movie and TV Awards on Sunday, June 5, 2022, at the Barker Hangar in Santa Monica, Calif. NASA, which had barred the use of the worm after it was retired in the 90s, changed its opinion on the matter, allowing Coach to use the logo, Ulrich said. Some of the latest sales boom can be traced back to a surprising place: American luxury fashion house Coach, which debuted a line of NASA-branded apparel in 2017, Ulrich told CNN Business.Ĭoach originally approached NASA to ask if it could use the “worm” logo, the retro design that the space agency used from 1975 through 1992. He’s been in his role for more than two decades, so he’s seen the trends ebb and flow. And NASA’s multimedia liaison, Bert Ulrich - who oversees the use of NASA logos in film, TV and on apparel - confirms the demand for NASA branded apparel is far from petering out, at least based on the number of logo deals he’s been approving. There have been several trend pieces about the phenomenon in recent years. Once you start noticing them, it’s hard to stop. They’re on backpacks, t-shirts, sneakers, hats, sweatshirts, phone cases, tote bags and jackets. The star field, like the rest of the anniversary logo, is set against a blue nebula as an acknowledgement that human footprints on distant worlds is not too big a dream, and confirmation that NASA already is working toward that goal.On any given day, a thirty minute walk around New York City can yield at least a few NASA logo sightings. The three central stars are repositioned diagonally beside “50” to emphasize the many sacrifices made in pursuit of the lunar goal - especially the lives of Apollo 1 astronauts Virgil “Gus” Grissom, Ed White and Roger Chaffee who perished in a capsule fire during a test on the launch pad in January 1967. It featured the constellation Orion overlaid on a capital letter “A.” The constellation was positioned so that its three central stars formed the bar in the initial for “Apollo.” In the 50th anniversary logo, elements of the same star field recall the collective effort of some 400,000 people who worked on the Apollo Program – an 11-year series of 33 spaceflights including six that reached the lunar surface. The original emblem was a composite design derived from the ideas of NASA employees and contractor personnel. In a similar fashion, the Apollo 50th anniversary logo describes a contemporary goal, with images of the Moon and Mars filling the first and second “O”s, respectively, and the phrase “Next Giant Leap” beneath the word “Apollo.” Neil Armstrong declared his first step onto the lunar surface from the ladder of the Eagle lander on July 20, 1969, to be “one small step for a man, one giant leap for mankind.” Today, NASA is working to return astronauts to the Moon to test technologies and techniques for the next giant leaps – challenging missions to Mars and other destinations in deep space. Kennedy’s goal of “putting a man on the moon and returning him safely to the earth” by the end of the 1960s. The original Apollo emblem, adopted by the program in 1965, used drawings of the Moon and Earth linked by a double trajectory to portray President John F. It also affirms NASA’s intention to continue pushing the boundaries of knowledge and delivering on the promise of American ingenuity and leadership in space. It serves as a reminder of how the first views of Earth from the Moon – one of NASA’s crowning achievements - forever transformed the way we see ourselves as human beings. The arc through the word “Apollo” represents Earth’s limb, or horizon, as seen from a spacecraft. The Apollo 50th anniversary logo is available for download from the NASA Images and Video Library.Ĭreated by NASA graphic artist Matthew Skeins, the logo offers a nod to the past with a few elements borrowed from the original program emblem, and a glimpse into the future with a graphic depiction of NASA’s vision for the next half-century of deep space exploration. The unveiling was part of “NSO Pops: Space, the Next Frontier,” a National Symphony Orchestra celebration of NASA’s 60 years of accomplishment. NASA unveiled an official logo for use in observing these milestone anniversaries Friday at the Kennedy Center for the Performing Arts in Washington. From October 2018 through December 2022, NASA will mark the 50th anniversary of the Apollo Program that landed a dozen Americans on the moon between July 1969 and December 1972.
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